Bad Photos Hamper House Sales
You don’t need to tell us the importance of high-quality photographs when selling property.
Our team have been trained by the Property Photography Academy, meaning all our shots are taken using the best possible angles and lighting. So, if you are selling your Enfield home, you should be confident that you’ll get the best standard of service when you call on us.
However, it seems as though many prospective buyers have had a bad experience when it comes to property photos.
A study suggests bad photos hamper house sales
The survey was carried out by Giraffe 360, and they spoke with more than 1,300 property buyers who had purchased a home in the past six months. Some of the most interesting findings from the study include:
- 93% of property buyers insisting online photos were an important factor
- 93% of home buyers said good photos were vital in creating a positive first impression of a home
- 94% of respondents said they would be more inclined to arrange a viewing for a property that was promoted with good photos and interactive elements
- 78% of buyers said they would be far less likely to arrange a viewing for a property that had bad photographs, or which didn’t offer interactive elements
Photographs need to create a good impression of property
It is worth noting 40% of respondents said they wasted their time viewing a home that was unsuitable for them. There is a high level of demand for property these days, and there is no denying that some buyers will take a gamble. There will be prospective home buyers who look at poor quality photos and hope that things will be fine when they look at the house in person. Of course, this isn’t always the case.
The impact of low-quality photographs is also seen in 62% of property buyers saying they would make an initial offer below the initial asking price if they felt online photos were of a low standard.
Mikus Opelts, Giraffe360 CEO, commented: “The current market is incredibly competitive and with stock levels remaining insufficient, buyers are falling over themselves to secure a purchase. But that doesn’t mean the basic foundations are no longer important when it comes to presenting your home on the market. In fact, a poorly presented property listing can still deter buyers from viewing your property and those that do may even reduce their offer as a result. The repercussions aren't just refined to those looking to sell and, in this day, and age, any agents producing smartphone photos to showcase their latest stock are really shooting themselves in the foot. Doing so creates an aura of unprofessionalism and poor service and with the advancements in technology available in today’s market, there’s no excuse.”
Contact Atkinsons Residential for any move in and around Enfield
If you are looking for guidance or assistance in the Enfield property market, we can help. At Atkinsons Residential, we are estate, land and letting agent specialists, and we look forward to assisting you as best we can. If you would like to arrange a property valuation, please call us on 020 8366 0261, while you can contact us on 020 8342 1234 for all letting enquiries.